Before you can market your amazing skills to employers, you have to be able to articulate them clearly and weave them into a persuasive and memorable narrative. Use the tips below to consider how you will share your marketable skills in your cover letter, on your LinkedIn profile, during an interview, or while networking. 

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Identify Your Skills/Interest

Use the self-assessment tools below to identify your natural strengths and capacities. Once identified, you can start building your professional brand.

FOCUS2 online- identify your natural strengths by taking a personality preference self-assessment.

Career Values

  • Career Values Self-Inventory, examine your career values and then add meaning to your responses.
  • CultureX created a website that aggregated the data of more than one million employee reviews of companies on nine different culture markers on You can search for and compare companies using these nine markers to determine if they would be a good match with your values. 



Use these tools to craft a compelling story to support your internship/job search or application to graduate school. 


Market Your Professional Brand

Use this tracking sheet to organize your accomplishments. This information will be helpful for crafting your resume and speaking about the experience in job interviews later on. 

EPortfolio: Offers UMD students the opportunity to highlight skills, experiences, and learning through a set of curated works in an online platform, Portfolium

Creating a LinkedIn profile resources

Building a strong professional presence online

One Button Studio: Students may use the One Button Studio, located in Tydings 0103, to record video resumes, class presentation videos, etc. A One Button Studio (OBS) is a simplified recording studio that gives users the ability to create a high-quality video recording without any previous video production experience. UMD’s One Button Studios provide everything needed to create a polished video project.

circles with your values, skills, interests

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Protect Your Image

According to a recent survey, 92 percent of employers conduct background screening on applicants. 

BSOS Career Exploration Toolkit

A guide to reflect on your own career values, exploring career interests, and develop a plan to gain experience.