Before you can market your amazing skills to employers, you have to be able to articulate them clearly and weave them into a persuasive and memorable narrative. Use the tips below to consider how you will share your marketable skills in your cover letter, on your LinkedIn profile, during an interview, or while networking. 

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Identify Strengths & Connections to Career Paths

Use the self-assessment tools below to identify your natural strengths and capacities. Once identified, you can start building your professional brand.

  • FOCUS2 online- identify your natural strengths by taking a personality preference self-assessment.
  • PathwayU- take assessments to gain insights on your interests, values, personality, and workplace preferences. It aims to help you find a career with purpose and meaning and offers resources like detailed career matches, occupational exploration, a job and internship board, and work preparation tools.
  • Leveraging AI for your job or internship search- Create a list of potential career roles based on your interests 

Career Values

  • Career Values Self-Inventory, examine your career values, and then add meaning to your responses.
  • Culture 500- search for and compare companies using these nine markers to determine if they would be a good match with your values. 
  • Attributes new graduates seek in an employing organization/job, NACE 2024

Skills​​​

Interests

Use these tools to craft a compelling story to support your internship/job search or application to graduate school. 

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Market Your Professional Brand

Use this tracking sheet to organize your accomplishments. This information will be helpful for crafting your resume and speaking about the experience in job interviews later on. 

EPortfolio: Offers UMD students the opportunity to highlight skills, experiences, and learning through a set of curated works in an online platform, Portfolium

Creating a LinkedIn profile resources

Building a strong professional presence online

Professional photo booth with a picture of a phone and a chair in it

Capture your professional headshot for platforms like LinkedIn, Handshake, etc.

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Protect Your Image

According to a recent survey, 92 percent of employers conduct background screening on applicants. 

BSOS Career Exploration Toolkit

A guide to reflect on your own career values, exploring career interests, and develop a plan to gain experience.

Professional Communication Examples

Not sure what to say? Use this sample language below to excel in your next professional encounter.